At Siba, we’ve always been BIG supporters of St. Louis’ robust, diverse, and ever-changing fashion scene. While we strive to constantly familiarize our students with the amazing array of local opportunities, we’re no strangers to amazing prospects across the country.
Take Las Vegas, for instance. While perhaps best known for glitzy shows and high-stakes gambling, our Retail Management/Fashion Merchandising students and alumni have come to know it as a place to grow their understanding of the fashion industry through MAGIC.
No, not like pulling a rabbit out of a hat. We mean, MAGIC Market Week, a comprehensive industry event that aims to bring together brands and retailers to showcase apparel, accessories, manufacturing resources and service providers. For many well-known companies, it’s where the business of buying happens, and every year a group of Siba students jumps right into the thick of it.
Among this year’s group was soon-to-be-graduate Cearra White, who has ambitions to one day work for a magazine as a stylist and image consultant. For Cearra, this was a great opportunity to map out her trajectory post-graduation, “MAGIC shed light on the right career path for me and how to get to where I want to go. Because I want to be a stylist working for a magazine, a lot of seminars helped with that.”
Seminars at MAGIC present a great way for students to explore the possibilities that their degree brings. From expert presentations on starting your own business, to running a store, to serving specific kinds of clientele, students learned about the many directions they can take their career. According to Cearra, “I really enjoyed the seminar on color trends for 2019/2020. I loved seeing all of the new collections that were coming out—it’s cool to be the first to see that as a student before I even graduate and not have to be a buyer.”
MAGIC is not just about being on the leading edge of trends, it’s also about growing your network in the industry. Cearra was fortunate to make a new contact, CEO, David Bryson, “He did a seminar called: I Just Bought My Own Store - Now What? I am not starting a business but hearing the roads that he took to get to his career helped me to know what roads to take.”
While the purpose of this 3-day field trip for students certainly centers on the business of fashion, it isn’t without a little fun. For future student attendees, Cearra recommends, “Bring lots of money for food and make sure to see the water show on the strip. Just enjoy the Vegas area period.” Good advice as the next trip is already on the calendar for August 2019.